Marketing for beauty & medical spas

Fill the calendar, week after week.

Most spa bookings are decided within a few miles and a few minutes: a map result, a handful of reviews, three or four sites compared, then a tap to book. We build the video, brand, ads and websites that win that sequence, for practices across the US East Coast.

Spa flatlay with folded towels, herbal tea, oils and a jade roller

Services & pricing

Four ways we fill treatment rooms.

Published starting prices, fixed scopes, no retainer lock-in. Start with the one thing holding bookings back.

Phone on a tripod filming a vertical video of a massage in a spa treatment room

Social promo videos

From $250 each

Vertical video for Reels, TikTok and Shorts: treatment walk-throughs, practitioner intros, before-and-after safe cuts and offer promos. Filmed in your rooms, edited for sound-off viewing.

Exterior signage and interior branding for a modern beauty spa storefront

Full brand identity

From $500

Logo suite, palette, type and usage rules, plus the templates your front desk actually uses: price lists, consent-safe social posts, signage and gift cards.

Three phones showing a set of spa social media ad creatives in sage and plum

Social media display ads

From $150 per set of 3

Three creatives per set built around one offer, one audience radius and one measurable action: a booked consult. Copy variants included so you can test instead of guess.

Laptop browser and phone showing a spa website homepage and booking screen

Websites

From $1,000 each

Mobile-first site with treatment pages, visible pricing, practitioner credentials and booking in two taps. Built to win the local map pack and the three-to-five sites a client checks before booking.

Prices are starting points – every spa gets a custom quote.

Specialists, not generalists

We only market spa and wellness businesses.

Beauty, massage, hair, makeup, peptides, wellness, sports injury and holistic therapy. Different clients, different claims rules, different rebooking cycles.

Client receiving a manicure at a salon table

Beauty & skin

Facials, brows, lashes, nails and waxing – the everyday revenue engine of a spa.

Practitioner giving a facial injection in a beauty clinic

Aesthetics & injectables

Neurotoxin, filler and skin rejuvenation, marketed inside the compliance lines.

Client receiving a relaxing massage in a candle-lit spa room

Massage & bodywork

Relaxation, deep tissue and clinical massage programmes and memberships.

Beautician shaping permanent brow makeup in a bright studio

Hair & makeup

Salon services, bridal and event work – high-visual, high-referral categories.

Glass medicine vial and syringe on a clean surgical tray

Peptides & IV therapy

Protocol-based wellness, infusions and longevity offers explained in plain language.

Therapist working a client's leg during a clinic massage session

Sports injury & recovery

Rehab, recovery and performance services positioned for athletes and desk athletes alike.

Cupping therapy session on a client's back

Holistic wellness

Cupping, acupuncture, breathwork and sauna – packaged into journeys people repeat.

Client enjoying an indoor wellness pool with a waterfall feature

Full wellness destinations

Multi-service spas that need one brand voice across a very broad menu.

Why Glow & Co.

Senior people, straight answers.

60+ years

Cumulative marketing experience

Six decades of combined brand, media and growth work. The person on your call is the person doing the work.

Top marks

Consistently high satisfaction

Fixed scopes, fixed prices, agreed dates. Every project is reviewed against bookings and consult volume, not impressions.

Concierge

Service that feels like your spa

One point of contact, replies same day, no ticket queue. We work around clinic hours, not the other way round.

Calm spa arrangement with a lit candle and folded towels

How we work

A studio, not an agency retainer.

Ad costs on core aesthetics keywords keep climbing, so we start with the cheap wins: your map listing, your reviews, your booking flow and the pages that answer price and downtime questions before someone calls a competitor.

Paid media only once those are earning. Every scope is fixed price, and if a tactic won't pay for itself in your market we say so before you spend.

Let's make your spa the one people screenshot.

Tell us where you are and what you sell. We'll come back with a scope, a price and a straight answer on what will move first.